Canadian Club®
Whisky Renews Sponsorship with Andretti
Green Racing for the 2007 IndyCar®
Series Season
Canadian
Club to be Major Sponsor of the No. 27
Car
Deerfield,
Ill. - February 20, 2007 - Beam
Global Spirits & Wine, Inc. a unit
of Fortune Brands (NYSE: FO), and Canadian
Club® Canadian whisky, the number
two Canadian whisky in the world, announced
today that it will continue its sponsorship
with Andretti Green Racing (AGR) for the
2007 IndyCar® Series season. Canadian
Club will be the major sponsor of the
No. 27 car driven by Dario Franchitti.
Canadian Club, in its second season of
partnership with AGR, will also be an
associate sponsor on AGR's IndyCar Series
entries driven by Tony Kanaan and Danica
Patrick and an associate sponsor of the
#26 XM Satellite Radio American Le Mans
Series® car.
"We are very excited about the continuation
of our partnership with Andretti Green
Racing and Dario Franchitti for the 2007
season," said Dennis Prado, Canadian
Club senior director. "The Canadian
Club racing program was very successful
in 2006 bringing our brand to core markets
through the IndyCar Series and we are
looking forward to making it more effective
for the brand in 2007 by becoming the
major sponsor for the No. 27 car. The
IndyCar Series aligns well with the core
Canadian Club brand attributes and it
appeals to our target consumers."
"The IndyCar Series also provides
a highly visible platform for our drink
smart® social responsibility program,"
continued Prado. "Andretti Green
Racing has been an excellent partner for
our company and Dario has been a terrific
spokesperson for the Canadian Club brand.
We're thrilled to have such a highly acclaimed
driver representing our award winning
Canadian whisky. We are looking forward
to a very successful season in 2007 both
on and off the track."
Canadian Club will continue to leverage
its racing sponsorship to raise awareness
of and to educate consumers about responsible
consumption. Through its drink smart®
platform, the company reminds consumers
of legal purchase age of three
important rules: 1)
if you're under 21, don't drink; 2)
if you're of legal purchase age and choose
to drink, do so in moderation; and 3)
never drive drunk. In support of drink
smart®, all communications materials
as well as Dario's firesuit and car will
bear the drink smart® icon. Also,
a Canadian Club drink smart®-branded
street-legal two-seater car will travel
to race markets across the U.S. to ensure
that the drink smart® tenets remain
top-of-mind.
"It is very important to us that
Canadian Club has returned for the 2007
season. We've had a long relationship
with Beam Global Spirits & Wine and
we appreciate their support and activation,"
stated Michael Andretti, chairman of Andretti
Green Racing. "Dario has proven over
and over that he is one of the very best
drivers in the world and we're happy he's
going to return to the IndyCar Series.
He is a fantastic leader and, along with
Tony Kanaan, will continue to provide
a lot in the development areas AGR is
working on."
Franchitti, who owns four IndyCar Series
victories and three poles, is the most
winning British driver in American open-wheel
history. He has 14 victories and 14 pole
positions in his open-wheel career. This
will be Franchitti's 10th season involved
with the Andretti Green family. He spent
five seasons with Team Green before joining
Andretti Green Racing in 2003.
Andretti Green Racing, which is owned
by Michael Andretti, Kim Green and Kevin
Savoree, is the winningest team in Indy
Racing League history.
This will be the second season for Canadian
Club's involvement in the IndyCar Series
after the brand joined AGR at the 2006
Indianapolis 500 and for the remaining
races of the 2006 schedule. A member of
the Beam Global Spirits & Wine family,
Canadian Club is one of the largest and
most prominent Canadian whisky brands
in the world. The brand features Canadian
Club® 6-year old, Canadian Club®
Reserve, Canadian Club® Sherry Cask
and Canadian Club® Classic(r) 12-year
old.
About Beam Global Spirits &
Wine
Beam Global Spirits & Wine, Inc. is
the fourth largest premium spirits company
in the world. With nine of the world's
top-100 premium spirits in its portfolio,
the company's brands hold global and national
leadership positions in key categories,
including Jim Beam® bourbon; Canadian
Club® Canadian whisky; Courvoisier®
cognac; Laphroaig® Scotch; Sauza®
tequila; Larios® gin; Whisky DYC®;
Teacher's® Scotch; and DeKuyper®
cordials. The portfolio also includes
Maker's Mark® bourbon, Knob Creek®
bourbon and The Small Batch Bourbon Collection®,
and StarbucksT Liqueurs. Beam Wine Estates
is a top-five super-premium wine company
in the U.S., featuring Clos du Bois®,
the number two super-premium U.S. wine
brand, and the award-winning Geyser Peak®
wines. Beam Global Spirits & Wine,
Inc. is part of Fortune Brands, Inc. (NYSE:FO),
a leading consumer brands company with
annual sales exceeding $8 billion.
For
more information on Beam Global Spirits
& Wine and the company's sales and
distribution partners, please visit www.beamglobal.com.
Canadian Club® Blended Canadian Whisky,
40% alc./vol.
© 2007 Canadian Club Import Company,
Deerfield, IL
CONTACTS:
Beam Global Spirits & Wine,Inc.
Aaron Brost
847.948.8888
Aaron.brost@beamglobal.com
Qorvis Communications
Nicole Chardavoyne
202.448.9284
nchardavoyne@qorvis.com